Ironclad — built for our own business

Oscar runs Ironclad. We built this site the way we'd build it for any owner-operator detailer in Canberra. Same design system, same care.

Get a free audit See more work

The design decisions we made

Ironclad is Oscar's car detailing business in Canberra. We built the site the way we'd build it for any owner-operator. The Ironclad car detailing case study is the cleanest proof we have of how we work, because we're our own client.

Real photos, not stock

Every before and after on the site is a car Oscar has actually done. No stock photography of European supercars in studio lighting. The standard of the photos has to match the standard of the work.

That choice sets the tone for the rest of the page. Real cars, real Canberra driveways, real paint correction results. The visitor sees the work before they read a word.

Service tiers, not "enquire"

Three transparent service tiers, with pricing bands. Detailing customers want to know the price before they call. Hiding it behind a form costs you the booking.

Basic, premium, paint correction. Each tier lists what's included. The visitor self-selects, then books the tier they want.

Ironclad Car Detailing Canberra website home page
What we'd build for any detailer

Three decisions for any owner-operator

  • Real before/afters, close-up

    Premium photography that matches the standard of the work. Stock images undersell what you actually do.

  • Service tiers, transparent

    Basic, premium, paint correction. Pricing bands, not "enquire". Customers want to know the price before they call.

  • Online booking with calendar

    Average detailing customer is a 30s tradie or pro. They don't want phone tag. Self-serve booking wins more jobs.

What we'd build for a detailer who isn't us

Same design system. Customised for your services, your area, your style of work. We start from your real jobs, not a stock gallery.

We're not template-locked. The decisions adapt to who you are. If you're a mobile-only detailer in Tuggeranong, the site reads differently to a workshop in Fyshwick.

We talk through your services, your customer, and your usual job size before any design happens. The site you end up with reads as yours, not as ours. That's the whole point.

Detailing workshop bay illustrating the for-others build

Run an automotive business in Canberra?

We'd build you something that matches the level of your work.

Get a free audit